01.Social media strategist / Influencer marketing manager / Vibe coder
GrowingAudiences
LaunchingProducts
ScalingBrands
Vibe-codingWebsites
02.Mumbai based
03.contact@lomasrathod.com/+91 99303 7323304.Taking on new work
Selected Work
Nine sites, all mine: the strategy, the design, the code and the audience after.
One person, three jobs, no handoffs.
GrowLaunchBuild
Grow
The part I've done longest. Keeping an audience coming back, and bringing their friends.
- 01Social strategyWhich platforms matter, what to post there, and why.
- 02Content planningCalendars, formats and hooks mapped out ahead.
- 03Community buildingSpaces where your audience talks back, from comments to Discord.
- 04Influencer managementBrand deals and campaigns handled for celebrities and smaller creators.
- 05Paid socialMeta and Instagram campaigns, tracked end to end.
Launch
Getting it in front of the right people on day one.
- 01Product launchesPositioning, rollout plan and the first wave of users.
- 02Influencer campaignsCreators matched to your brand, briefed and tracked.
- 03Localised campaignsContent and pushes shaped for each market, measured end to end.
- 04Web3 launchesToken and NFT go-to-market, community first.
Build
The thing people land on. Vibe-coded by the same person who markets it.
- 01WebsitesVibe-coded: built fast with AI tools, finished by hand, easy to update.
- 02Online storesShopify or custom. Product pages and checkout set up to sell.
- 03Web designLayouts, type and motion shaped around your brand.
- 04Search optimisationBuilt and written to be found.
- 180M+
- Followers, up from 7M in 8 years
- 28+
- Projects delivered
- 18+
- Years experience
- 8
- Brands worked with
About
One person. Marketing first, code second.
I'm Lomas. For eighteen years I've been growing brands online: social strategy, launches, campaigns, communities. Since 2016 I've run Sunny Leone's social media, taking it from 7 million followers to more than 180 million in eight years, and I manage influencer marketing for multiple celebrities and smaller creators. Somewhere along the way I started vibe-coding the websites and stores myself, so the person who builds the site is the same one who grows its audience.
Tools
- Meta Ads
- Discord
- Analytics
- Canva
- Figma
- Shopify
- Claude Code
- Next.js
- Vercel
Experience
Eighteen years of getting people to show up, and lately building the places they show up to.
2016 — Now
Digital Marketing Manager
Suncity Endeavours
Sunny Leone's social media since 2016, from 7M to 180M+ followers in eight years. The whole digital setup for Star Struck by SL, plus her NFT and token launches, from market testing to go-to-market and community.
2015 — 2016
Sales and Marketing Manager
Journiey Worldwide
Won and ran enterprise event accounts, delivered large-budget events end to end, and led a team of seven.
2008 — 2014
Marketing Head
SiGoRa Crafts
Led digital marketing and a full website relaunch, running web, design and content teams.
2012 — 2013
Account Manager
Vista Sofft E Designs
Built the social presence across platforms and ran a content engine of 40,000+ assets.
2009
Project Manager
Nokia Mobile Phones
On-ground product specialist for a flagship phone launch, turning technical features into plain benefits.
Accounts handled
- HP
- Deloitte
- Samsung
- Mercure